“There are also links to sites and information about how small businesses can leverage print and cross-media for growth,” he adds. “It really is about developing techniques to provide an ongoing stream of information to your community.”
Rains also believes that LinkedIn has tremendous value. “It is a good mechanism to expand your network, reconnect with lost customers and prospects, showcase your expertise and keep in touch with industry updates,” he notes.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.