Channel Surfing: Mastering Social Media
Rescigno’s Marketing Connections needed to demonstrate that it could walk the talk. The company wanted to generate an online buzz so that it could be perceived as an expert and, ultimately, help its clients build their marketing strategies.
Rescigno’s has an active Facebook page that points friends and fans back to its blog content. In turn, the blog is kept up-to-date with design, list and direct mail tips. It includes recommendations on sizes, colors and finishes. It offers sample holiday appeals for fundraising and advice about how to handle donors in a fickle economy. YouTube videos discuss how to effectively integrate social media with other media.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
