Channel Surfing: Mastering Social Media
If you enter into social media without a plan, you will fail. Just because the tools are free doesn’t mean that you don’t need to have a solid strategy. The plan starts with knowing your customers and understanding the communities that they are a part of.
Service providers need to assess their existing customer base, while also developing techniques for connecting with people who they want to meet. Where are your customers and prospects in the social media landscape? Are they on Twitter? Creating Facebook Fan pages? Are they on YouTube or answering questions on LinkedIn or Yahoo Answers? Are they on Pinterest?
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
