Dana on Marketing Messages: 7 Guidelines for Better Websites
7| Your Website should be engaging. Engagement is key on one's Website. It's give and take, not just "give." I like to see buttons on a printer's Website inviting comments to a blog or an article, perhaps on an FAQ page. Having an online estimating form seems like a no-brainer for printers; please make sure the average (newer) print customer can understand the form. Most printers' sites have sections for FTP uploads already. Frankly, I would prepare for the day on which much, if not all, of your prospecting and even your customer interaction will take place online or over the phone. For now, this means getting your site in shape to accommodate visitor questions and comments. Certainly, I'd like to see a form that collects key contact information from visitors, too. This can easily be done on your Contact page, if nowhere else.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
