Dana on Marketing Messages: 7 Guidelines for Better Websites
Although I am starting to see some great printers' sites out there, too many are still dated. They feature pictures of equipment and pressrooms. They lack strong content. They're full of trite promises ("We bend over backwards to deliver!" "We make your print sing!"). They haven't been touched for months, even years. Everything seems dusty. Frankly, they look sad.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
