Dana on Marketing Messages: 7 Guidelines for Better Websites
2| Your Website should be built with a content management system (CMS). Years ago I gave up having a strictly HTML Website. Why? Simple: I don't know HTML coding. As the site's owner, I want control over content changes, and I need to make changes frequently—sometimes in the evenings. My former site designer used HTML. Every change I wanted had to be sent to him in an e-mail. He'd make the change and send an e-mail for my review. I'd call or e-mail him with corrections. On and on it went. It was frustrating and took forever. Now, my site's built on a WordPress template. This means that I can make 90 percent of my own site edits. Yes, it took some training, but once I got the hang of it, I loved it. If you're committed to having an organic site, ditch the HTML and find a good CMS.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
