Dana on Marketing Messages: 7 Guidelines for Better Websites
3| Your Website should be social. Being active in social media tells me a printer is contemporary and not stuck in the past. I look for a few chiclets: for Twitter, Facebook, maybe YouTube and LinkedIn. These belong on every page, like your copyright line. You don't have to be everywhere in social media, but you should be active in a couple of them, especially if your target market hangs out there (and if your competitors already are). When I see evidence of social media, I think to myself, "This printer gets it."
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
