Dana on Marketing Messages: 7 Guidelines for Better Websites
4| Your Website should be visually spectacular. You're in the visual communications business, right? Your site needs to reflect this with high-quality images and exciting color. A good site designer will know how to create an impact using your logo, corporate colors, great typefaces, photos and a gallery of samples, if you showcase them. Printers are in the marketing business, and their sites need to reflect this. I'm looking at a local printer's site that looks like a ransom note: too many typefaces on the home page and, overall, a very clumsy design. It gets worse: when I click on an internal page, the design is TOTALLY different. From page to page, the body copy has different typefaces and point sizes.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
