Dana on Marketing Messages: 7 Guidelines for Better Websites
5| Your Website should be professional. From the design to the content development, your site is your primary online presence. This means you have about a minute to make a great impression. No typos, no bad links, no funky navigation issues, no legibility issues. Potential print customers are finicky, and generally they're excellent proofreaders. Don't cut corners on your site. It needn't be deep, but whatever content you have should be well-written and refreshing.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
