Dana on Marketing Messages: 7 Guidelines for Better Websites
6| Your Website should be chock-full of resources. Your site needs to be rich with content that's interesting to prospects and makes a memorable impression. In addition to the basic must haves (company info, people page, equipment list, capabilities, newsroom page, contact page), there's a body of content you now need. This includes educational information in any or all of these forms: blogs, newsletters, social media posts, helpful tips, case studies, white papers, glossaries and videos. All of these examples help make your site rich with information, which is not promotional, by the way. You do not need them all, but you need enough informational content that showcases your expertise and addresses any possible concerns or knowledge gaps of prospects.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
