(A Note from T.J. and Bill: We're off this month. In our absence, please enjoy this column from our good friend, former Roman emperor Julius Caesar. A few thousand years after successfully faking his own death, Caesar has returned to prominence as an SEO guru.)
Friends, Romans, countrymen: lend me your ears! There's but one thing worse than the Ides of March: having a Website that is not properly optimized for search engines. Everyone from the humblest slave to Caesar himself uses search engines to seek out the wares they need. Your print customers are no different.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.