Website SEO, the Caesar Way –Farquharson/Tedesco
Therefore, focus instead on writing Website copy that is clear as a mountain stream, concise and accurately describes your wares. Yet also make sure the copy includes the words users would type to find the services you provide.
Choose just three or four relevant keywords for each page, at the most, and deftly weave them into the content as appropriate. Putting a slew of different keywords into a Web page so it shows up in many different searches can lead Google and other search engines to blacklist your site, much as Ovid was exiled from Rome.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
