Website SEO, the Caesar Way –Farquharson/Tedesco
Pillar VI: Thou shall utilize KEI. Contrary to popular belief, "KEI" is not what traitorous Brutus shouted as he stabbed me in the Senate chamber. KEI—Keyword Effectiveness Index—is a tool that lets you compare the number of searches done for a keyword against the number of search results returned.
This helps you identify which keywords relevant to your business shall perform best in searches. I decree: you shall not determine which keywords to include in your Website's copy without first checking their KEI.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
