Pillar VII: Take advantage of plug–ins for WordPress Websites. Much as the evil that men do lives after them, the various plugins from WordPress will enhance your site's SEO long after you install them. I heartily recommend the WordPress SEO plugin by Yoast. It is one of the most popular and versatile SEO plugins available—the "Caesar" of WordPress SEO tools, if you will—and contains a wealth of features that will aid your site's search engine performance with little effort required on your part. Also consider the "SEO Meta Tags" plugin. This can auto-generate meta tags, which are descriptions of your site's pages that search engines use to index your site.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.