Website SEO, the Caesar Way –Farquharson/Tedesco
Pillar IV: Prioritize fresh content. Ah, those search engine bots have that lean and hungry look. That's because they want content that is fresh—and place a higher value on it when indexing pages. Therefore, I implore you, commit to updating your site weekly or daily, if possible.
If you're usually too busy attending chariot races or invading Britain to invest time into maintaining your site, as I was, you may consider enlisting a content management system (CMS) such as WordPress. CMS's allow virtually anyone in your organization who can use a computer to simply create, edit and place Web content in a slew of forms: a tip-of-the-week box, a blog post, a news release.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
