W+D Debuts All-in-One Inserter and Converter
Andrew Schipke, VP marketing and strategic sales at W+D.
W+D North America (Booth N1211) is debuting the BB1000, an all-in-one device that combines inserting and converting functions in one contiguous piece that produces a total direct mail package with personalized content on the envelope and the inserts in record time.
“Now is that time to introduce this device as inkjet and toner presses have proliferated in both web and sheetfed,” said Andrew Schipke, VP marketing and strategic sales at W+D. “And data-driven direct mail is now much more at the forefront. Marketers want to use the data they have to reach target audiences in a more direct and specific way.”
From a production and speed standpoint, the most frictionless option up to this point has been through postcards or self mailers, says Schipke. But those communications don’t allow desirable levels of message security or selling effectiveness. They serve a purpose, but the bulk of direct mail work is envelope work.
“There was no way to do a high-class, total target piece with high-quality graphics on the front and back of the envelope mail matched with personalized content on the inside and do it easily,” says Schipke.
The new BB1000 uses a 2D bar code to match the envelope to the inserts at a rate of 20,000 envelopes per hour. It can comingle, perform other functions, such as creating shape cuts and window patching, and handle roll or sheet formats up to a maximum of 100 lb. offset stock.
“We’re trying to achieve the most efficient time-to-market with a complete finished letter mail package ready for UPS intake. Our vision is to the maximize the data-driven component of direct mail and address how to maximize the envelope,” says Schipke.
The company is also showcasing a new concept device, the W+D 449, which makes more efficient bags for e-commerce applications. “Almost 80% of e-commerce shipments are under 4 lbs. per bag, there has to be a more efficient way of delivering these packages,” Schipke said.
“What’s new about the 449 is that it’s taking a three-step way of making bags, reducing it to one, and doing it very fast,” Schipke said.
