We Need Better Tools --Dickeson

No, "Printrol II" isn't going to produce a TSP—Target Selling Price. We cannot come up with a statistical system that produces a magic number to "mark up" and hand to print buyers.

There is no Santa Claus, no tooth fairy, no digital Aladdin's Lamp that can assay the perception of value in a buyer's mind and balance it against competitive pressures. Nor is there any writer of books or trade magazine articles, computer programs, any super consultant, nor any e-commerce Internet service that can do it for us. That's the task of the entrepreneur covered with the grime of failures called experience. All we can do is hand that print manager a better tool—a sharper axe—better decision support to work with.