We Need Better Tools --Dickeson

"But if we shift to some new statistical system for management decisions, how will we mark up estimated costs for pricing?" we ask. That's a profound question because it raises the issue of how change is to be made. If Socrates were present he might ask, "How are you really setting your prices now?" Another troubling question: "What pricing system are we changing from?" Are we really marking up predicted job costs to set our prices? How can we be doing that when it isn't how price is set in our market economy? Aren't we confused, saying one thing but doing another?