Offset & Beyond Conference Stresses Leadership

On hand as living proof that leadership and a strong team works was Abrashoff. He told the inspiring story of how his ship, the USS Benfold, was transformed into one of the greatest ships in the Navy by empowering the crew to take ownership and to improve every aspect of the way things were done.

Jeffrey Hayzlett, (outgoing) chief marketing officer for Eastman Kodak and author of the newly released "The Mirror Test," summarized how business owners can ensure that their companies are thriving. He emphasized the need to have proper leadership that can cause productive tension, build a team of efficient workers and set the right mood. He closed by saying that print is emotional and that printers need to keep printing and selling emotion.