Creel Printing: Betting on Growth

This is the third Sunday press purchased by Creel Printing in the last seven years. In 2003, the company installed a 38˝, eight-color, two-web Sunday 2000, then bought an identical model again in 2005.

"For us, it's all about investing in technology—to produce more pages in the same press run, to 
increase capacity, and to reduce makereadies and labor," Creel says. "In this market, pricing is more and more competitive, so we have to maintain efficiencies and grow at the same time. The new Sunday press is in that spirit."