Creel Printing: Betting on Growth

In the next year or two, Creel envisions obtaining more binding and finishing gear to support the Sunday presses. Considerable capital investment is also ticketed for enhancements that speak to automation—feeding or delivery equipment, product moving apparatuses, are the most likely targets.

The greatest growth during the last few years has come from vertical markets such as government, travel, retail catalogs and enthusiast-based products. Direct mail holds significant value to Creel Printing's future; 70 percent of its products enter the mail stream. "We're producing as much work as possible in-line, on saddlestitchers, binders and folders," Creel notes.