Web Offset Presses -- Spinning a Better Web

by chris bauer

Managing Editor

The demand for technology that allows web printers to efficiently produce shorter, versioned runs continues to increase. Print becomes a more attractive option for media buyers when they can combine the impact of highly targeted pieces with the advantages of the web offset process, including faster turnaround times and lower costs. As a result, web press manufacturers are designing machines able to satisfy the ever-changing needs of web printers.