WEB OFFSET REPORT -- A Quest for Knowledge

Despite having both an SMU undergraduate and law degree, Williamson needed an education in printing. He received instruction from his father and brother, Jesse; then sought to gain more insight via the association route, where he could learn the ropes and make a few contacts.

"When I got into printing, we were not a member of the PIA," he recalls. "Since I didn't grow up in the business, I was looking for ways to expand my knowledge. I wanted to meet other people, and get a good grasp on the market and our competition. I also felt we should support our association."