WEB OFFSET REPORT -- Back to the Future

It was this expertise in proofing that brought Basore to New York City at a key moment in the industry, as the organization that would become the SWOP technical advisory group was forming. Basore brought his experience to the SWOP table and, in turn, was introduced to the world of magazine publishing and high-powered advertising agencies. "That experience was just a tremendous education for me and it allowed me to develop some wonderful relationships."