WEB OFFSET REPORT -- Looking to Offset Losses

Quadracci: The greatest opportunities for new sales come from existing clients. Our industry's best printers are more than purveyors of ink on paper; they are solutions providers. And, when a printer-client relationship advances into a true partnership, sales opportunities abound. Printers should be proactive in providing solutions that not only save their customers money, but also improve the client's overall business. Sales opportunities come through knowing your niche. Know what you're good at and exploit the sales potential by offering something no other printer is able to match.