WEB OFFSET REPORT -- Looking to Offset Losses

With the trend toward declining production resources within companies, the onus is falling much more onto the printer to become a complete production-type facility. That will also enhance business opportunities in our industry.

A broad equipment base and production versatility—although not always a strength for highly competitive type work—over a wide customer base can be very useful. The age of the huge order may be passing, with the market becoming more a factor of smaller, more specific, demographically focused orders. I think we can prepare for and change our equipment base over a period of time to be better prepared to address that demand.