WEB OFFSET REPORT -- Looking to Offset Losses

"Based on historical relationships between postal rate increases and corresponding decreases in direct mail advertising volumes, these actions could easily save $2 billion in direct mail printing alone through 2006," asserts Dr. Ron Davis, chief economist at Printing Industries of America (PIA) in Alexandria, VA. "Additional benefits would accrue to other print sectors that rely on mail delivery, such as magazine printing and envelope printing."