Web Offset: Shorter Runs, Technology Innovations Enable Competitiveness in a New Print World

In a world of short run lengths, personalization, and fast turnaround, can the industry’s traditional behemoths, commercial and newspaper web presses, continue to compete?

Absolutely, according to industry leaders. Companies like Goss International, MAN Roland, and other web press makers are pursuing innovations that can enable web printers not merely to stay viable but to compete vigorously for more kinds of business than ever before. While most web press print production is advertising-driven, changing trends in the marketplace are reshaping the business model.