Web Offset: Shorter Runs, Technology Innovations Enable Competitiveness in a New Print World

The surging presence of internet-based advertising and marketing, from online catalogs and buy sites to worldwide classifieds on craigslist.com, is certainly reshaping market spending in every sector. Web press manufacturers and their customers alike know that they have an active stake in driving the R.O.I. of print within a multimedia world – and their outlook is optimistic. “Print volume is going to continue to grow, driven by growth in ad spending,” says Bob Brown. “We see a lot of opportunity to use automation and new technology to bring web into promising new areas.”