Web Offset: Shorter Runs, Technology Innovations Enable Competitiveness in a New Print World

Traditionally, web presses offer significant advantages. They’re extremely fast and productive, and paper cost for a web run can be as much as 20 percent less than that of cut sheets. Moreover, web presses deliver finished 16- or 32-page signatures, or larger, accommodating an enormous range of publishing and advertising needs. Yet vendors and printers alike recognize that business revisioning and technical enhancements are vital if webs are to compete, domestically and internationally, for their share of a hugely and increasingly diverse marketing communications “spend.”