Web Offset: Shorter Runs, Technology Innovations Enable Competitiveness in a New Print World

While a host of new media tools are rapidly emerging to compete for advertising budgets, a recently completed study by the Print Industries Market Information and Research Organization (PRIMIR) found that print run lengths in many important segments are not declining much. In such areas as mass circulation magazines, special interest magazines, newspapers, commercial printing, packaging and catalogs, overall run lengths are expected to remain fairly stable through 2011.