Web Offset: Shorter Runs, Technology Innovations Enable Competitiveness in a New Print World

Still, PRIMIR saw an “explosion” in short run printing, brought about largely by clients’ realization that it has become economical to print in run lengths that were never realistic before. Handling shorter run lengths economically will enable printers to attract their share of these new jobs, which can include more customized and personalized work than in the past. And this trend is extending into the web offset world. One need only look toward the book business and other industry sectors where shorter, targeted, and versioned runs are coming into play more than in the past.