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What does seem to be understood is that print—and how it blends into the multimedia landscape of tomorrow—will involve digital printing and multiple media platform choices for advertisers and consumers. This offers opportunities for today's printers to recreate themselves as print itself changes.
Dennis Stotts, Didde Web Press: A very positive aspect of the industry today is its overall health. Our customers are very positive about their financial results and are confident in their ability to continually improve. This is particularly evident in fast-growing applications like direct mail and specialty printing.
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