Web Offset -- Turning Up the Heat

This is a positive trend for the industry because it drives down the cost of printed products, making print a more competitive medium.

Jeff Rex, King Press: I never cease to be amazed at the resilience of the American marketplace and how it really does create jobs. We're looking at customers who, 10 years ago, didn't exist. Now they are prospects for process color presses. In such a competitive environment, you don't think there would be room for little guys to grow and sprout.