Web Offset -- Turning Up the Heat

"If book printers' thoughts are not in this direction, their competition will be more efficient and will produce at a lower cost," DeVito states.

Keep it Short
According to Barbara Gora, marketing director for Goss Graphic Systems, high quality and low cost for run lengths of all sizes are driving factors for the web offset industry. Shorter press runs that accommodate advertisers' needs for more targeting and minimal inventory are driving influences.