WEB PRINTING SPECS -- SWOP for the New Millennium

Indeed, with problems of color quality in great retreat by the early 1990s, the original SWOP mission had been forgotten by many and the name became associated more with print commoditization than the improvements for which it had been so instrumental.

Enter the digital era. Throughout the '80s and '90s the digitization of the graphic arts process—from creation to production—provided a new basis for economy and efficiency in the printing industry. It also provided new challenges for maintaining the quality and reliability required in the high-stakes business of long-run publishing and advertising.