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www.swop.org<%2Fa>),%20has%20become%20a%20major%20factor%20in%20the%20success%20of%20the%20publication%20industry%20in%20the%20United%20States%20and%20a%20widely%20recognized%20acronym%20around%20the%20world.%20This%20has%20been%20accomplished%20in%20a%20diverse%20business%20and%20technical%20environment%20by%20means%20of%20reasonable%20specifications%20put%20forth%20by%20a%20group%20of%20dedicated%20volunteers.%20These%20volunteers%20understand%20that%20the%20printing%20industry%20is%20a%20manufacturing%20business%20which,%20like%20other%20manufacturers,%20can%20streamline%20its%20production%20process%20when%20the%20input%20of%20information%20is%20standardized.%20SWOP%20specifications%20help%20everyone%20in%20the%20production%20chain—from%20advertisers%20to%20prepress%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fweb-printing-specs-swop-new-millennium-17626%2F" target="_blank" class="email" data-post-id="4071" type="icon_link">
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Perhaps most significantly, SWOP has specified that the exchange of print-ready digital information should occur using the standard formats TIFF-IT (ISO12639), PDF/X (in development as ISO15930) and their future derivatives. This is a natural extension of the notion that digital delivery must become as reliable as supplied film became in previous decades.
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