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www.swop.org<%2Fa>),%20has%20become%20a%20major%20factor%20in%20the%20success%20of%20the%20publication%20industry%20in%20the%20United%20States%20and%20a%20widely%20recognized%20acronym%20around%20the%20world.%20This%20has%20been%20accomplished%20in%20a%20diverse%20business%20and%20technical%20environment%20by%20means%20of%20reasonable%20specifications%20put%20forth%20by%20a%20group%20of%20dedicated%20volunteers.%20These%20volunteers%20understand%20that%20the%20printing%20industry%20is%20a%20manufacturing%20business%20which,%20like%20other%20manufacturers,%20can%20streamline%20its%20production%20process%20when%20the%20input%20of%20information%20is%20standardized.%20SWOP%20specifications%20help%20everyone%20in%20the%20production%20chain—from%20advertisers%20to%20prepress%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fweb-printing-specs-swop-new-millennium-17626%2F" target="_blank" class="email" data-post-id="4071" type="icon_link">
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Finally, SWOP has recognized the need to educate a new generation of professionals who are merging graphic arts with graphic technologies. It has sought close ties with other organizations involved in the evolution of digital production in the graphic arts. It has recently established a close alliance with DDAP (Digital Distribution of Advertising for Publications Association, www.ddap.org) and the Digital Ad Lab (www.digitaladlab.com).
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