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www.swop.org<%2Fa>),%20has%20become%20a%20major%20factor%20in%20the%20success%20of%20the%20publication%20industry%20in%20the%20United%20States%20and%20a%20widely%20recognized%20acronym%20around%20the%20world.%20This%20has%20been%20accomplished%20in%20a%20diverse%20business%20and%20technical%20environment%20by%20means%20of%20reasonable%20specifications%20put%20forth%20by%20a%20group%20of%20dedicated%20volunteers.%20These%20volunteers%20understand%20that%20the%20printing%20industry%20is%20a%20manufacturing%20business%20which,%20like%20other%20manufacturers,%20can%20streamline%20its%20production%20process%20when%20the%20input%20of%20information%20is%20standardized.%20SWOP%20specifications%20help%20everyone%20in%20the%20production%20chain—from%20advertisers%20to%20prepress%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Farticle%2Fweb-printing-specs-swop-new-millennium-17626%2F" target="_blank" class="email" data-post-id="4071" type="icon_link">
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Eventually, this overall scenario will reiterate when the next wave of new technology is born. However, by then the methodology will have become more familiar because we will have learned how to optimize technical communication in our commercial environments.
The 2001 edition of the SWOP specifications was prepped according to the practices outlined in the manual at Phototype Color Graphics in Pennsauken, NJ, and printed at R.R. Donnelley's Mendota, IL, facility. Copies are $12 (less for quantity orders) and can be ordered from the SWOP Website at www.swop.org under "products."
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