Web-to-Print: A Path to Buyer Satisfaction

Print service providers also reported that Web-to-print enabled them to go after new market niches. For many printers, this niche is focused on expanding into marketing services. The challenge becomes selling these services to their customers who may be unaware that the PSP even offers them. Web-to-print storefronts are also an ideal platform for self-service digital marketing for those service providers that do not have the resources to offer complete marketing services. Providing access to these tools can empower customers to purchase and manage these services on their own. By including marketing services within a Web-to-print interface, customers can become aware of all of the service provider's capabilities.