Web-to-Print: A Path to Buyer Satisfaction

Smorgasbord of Services

Figure 2 (in the photo tab to the right) demonstrates the various services a print service provider can offer its customers through Web-to-print. These include: e-mail marketing, Website design/creation, personalized Web pages and digital interactive catalogs. On average, each of the services previously mentioned was offered by print service providers with Web-to-print solutions 33 percent of the time. Keep in mind that new capabilities could also include new print applications, such as wide-format or packaging.