Web-to-Print: A Path to Buyer Satisfaction

When shopping for a Web-to-print solution, it is important to keep in mind all of your customers. For some print service providers, it may be tempting to wait for a customer to request a Web-to-print storefront before making the investment. The challenge may be selecting a solution that is catered to a single client, and not necessarily best for expanding to other customers. When selecting a solution, it is important to consider not just the customer who is requesting it, but other clients who are ideal candidates to migrate to this technology, as well.