Web-to-Print: A Path to Buyer Satisfaction

Since its early adoption beginning in the 1990s, Web-to-print has grown to become an integral part of the printing business for service providers and the customers ordering print and media. The implementation of these systems has broadened the customer reach and awareness for the service providers who have adopted this technology, while allowing customers the access to the self-service information they desire. As a result, Web-to-print storefronts have become an important part of how the printing business maintains a customer relationship.