Web-to-Print: A Path to Buyer Satisfaction

There are many definitions for what Web-to-print entails. Though often used interchangeably with print e-commerce, Info-Trends defines the concept of Web-to-print as connecting print buyers with print sellers through a Web-based interface where they can order print products. It also describes a category of software that enables this process. There are many levels of Web-to-print adoption, such as allowing one-off or ad-hoc file submission for non-recurring jobs, catalog ordering for static print, or template-based ordering to enable personalized or variable print.