Web-to-Print: A Path to Buyer Satisfaction

As a customer, a Web-to-print storefront allows for more purchasing of different products and services in once place. For brand-conscience businesses, a storefront enables brand management in the form of predesigned and approved templates that follow corporate branding guidelines. Web-to-print storefronts also introduce the opportunity for creating approval workflows that help optimize internal business processes when ordering certain products that require a manager's approval before it's processed. Above all, a storefront provides customers with access to their order history, job status and billing details—freeing up the time of customer service representatives to do other tasks and helping the print service provider gain access to payments at a faster rate. Printing and customer satisfaction are based on consistency; the more a customer has, the better their overall experience.