Web-to-Print: A Path to Buyer Satisfaction

Speeds Request-for-Quote Process

Another challenge faced by PSPs that do not take the full leap into Web-to-print can relate to the quoting process. Web-to-print allows for transparency in pricing, which helps customers make decisions faster. According to the survey, 64 percent of PSPs are offering requests-for-quote forms on their Websites. While this may be a good step for someone who wants to leverage the Internet but does not have the time to implement Web-to-print, the challenge is that a customer may be reluctant to request a quote through a Website if picking up a phone to contact a printer directly is faster.