WEB-TO-PRINT — JUST BROWSING

“The entire user interface is highly customized to a particular user of that particular client,” Brennan says. “It’s got to be doggone easy for each user.” He also recommends keeping the fulfillment aspect as simple as possible.

Parent stresses the importance of ensuring that the Web-enabled customer interface covers all of the aspects of the order and production cycles. He favors systems that contain the universal elements, including file uploading, preflighting, online proofing and approval, automated and customized pricing, quotation, estimating, job tracking and variable data. Variations of the print workflow are supported within the ready-made solutions, depending on the price point, Parent notes.