WEB-TO-PRINT — JUST BROWSING

Parent forecasts that over the next five years, most (if not all) of what he considers to be “universal” elements will become standard in all solutions.

As for the future of Web-to-print, Grossman believes some of the best applications are yet to be discovered. “This is going to become a big business,” he predicts. “It’s not just about going to print clients and setting up a Website for their use. Think about the photography business, wedding albums, cruise lines, colleges and universities. There’s no end to it. What’s important to understand is that all of these mediums work in conjunction with each other. This isn’t replacing offset.”