WEB-TO-PRINT — JUST BROWSING

“Don’t give this service away to get the print, because the print margins are too small,” advises Mark Parent, president of Sugar Bush Media Solutions in Auburn Hills, MI. “There was a time when we gave away the typesetting and layout of a job, in some cases, to get the print orders. Those days should be in the past. Charge monthly fees for these services (Web-to-print); don’t give them away.”