WEB-TO-PRINT — THE NEW FACE OF THE WEB

IT USED to be that, when a printer had a “Web-facing customer interface,” it was primarily offering file upload and transfer. Maybe online estimating, ordering and job tracking. Perhaps some digital asset management but, beyond the basic interface, there was little going on behind the scenes. Affordable, off-the-shelf tools were simply too limited. The flexible, robust solutions—not to mention customer-specific solutions—necessary for developing the kinds of Web-to-print applications we know today were reserved for larger print shops that could afford custom builds.